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Responsive Web Design (RWD) is an approach to web design that is used to develop websites that provide an optimal viewing experience on mobile devices of all kinds. With the rise in mobile devices being a way that consumers, students, professionals, and so many other members of the populace have begun to access the internet, responsive web designs are more in-demand than ever before. It is estimated that at least half of all web traffic is now coming from a mobile device such as a smartphone or tablet.

Those that access a website from a home computer often will want to revisit a site while on the go. Businesses that are lacking a mobile site are only hampering their ability to reach an entire crowd of consumers and the potential for repeat clients. A site that is designed with a responsive web design adapts to the viewing environment of a device by using fluid, proportion-based grids, rather than static units like pixels or points. This method allows for websites to be viewed on smaller screens with minimal need to resize elements on the page. Text, layouts, and the core navigation of the site also respond to the changes in screen sizes.

Below are a few more reasons that websites, especially those owned by businesses, should seek the assistance of a developer with expert experience in responsive web design.

Websites that have a mobile version of their site available rank higher in search engines, so much so that at one point in 2015, Google announced what they referred to as “Mobilegeddon”.

From an analytics standpoint, for those wishing to extend their reach a mobile-friendly site is a necessity. While it might be the same visitor using a desktop and mobile device, case studies have shown that behaviors tend to be different across devices.

A staggering 91% of mobile web browsing is for the purpose of using social media. Having a site that is made from a responsive web design and, optimized for all types of mobile devices, and that contains social media sharing buttons will gain an excessive amount more followers, subscribers, and consumers than that of their competitors not having a mobile-friendly site.

If you’re looking for a solution for your responsive needs or if you are looking to trial a freelancer to see if they provide the levels of expertise you are looking for, using a platform such as Freelancer.com is a fantastic option.

Simply log onto the Freelancer.com website and search through a bank of talented freelancers who are willing and able to provide their services to you for your project. Visit Freelancer.com today to post your responsive web design project and gain access to a variety of developers with expertise in mobile-optimization.